SPEED QUEEN CASE STUDY
Introduce new technology into existing customer experience and increase app adoption and usage with current customers.
Drive creative behind app launch, informing stakeholders of benefits and features of new technology app.
"MOBILE PAYMENT IS EXPECTED TO GROW 1120% BETWEEN 2016-2020"
In-store campaign to promote the technology introduction and adjust visitor journey toward digital adoption.
Developed sell sheets and brochures to convey complicated technology introduction in a branded and visually appealing fashion.
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