SPEED QUEEN CASE STUDY

Messaging

Customer Journey

Innovation

OBJECTIVE

Introduce new technology into existing customer experience and increase app adoption and usage with current customers.   

App Launch

Drive creative behind app launch, informing stakeholders of benefits and features of new technology app.

"MOBILE PAYMENT IS EXPECTED TO GROW 1120% BETWEEN 2016-2020"

In-Store Experience

In-store campaign to promote the technology introduction and adjust visitor journey toward digital adoption.

Brand Collateral

Developed sell sheets and brochures to convey complicated technology introduction in a branded and visually appealing fashion.

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